Ezoic vs Mediavine vs AdThrive: Which is the Best Ad Network?

Ezoic vs Mediavine vs AdThrive: Which is the Best Ad Network? Overview of Ezoic, Mediavine, and AdThrive Comparison of Ezoic, Mediavine, and AdThrive Personal experience and recommendation

Advertising has become a major factor in the success of any website, especially for those involved in affiliate marketing. With the three major ad networks in the industry – Ezoic, Mediavine and AdThrive – it can be difficult to decide which one to choose. Each ad network offers its own unique features, so it’s important to consider your own needs when weighed the pros and cons. This article will provide an overview of Ezoic, Mediavine, and AdThrive, a comparison of their features and offerings, as well as a personal experience and recommendation.

Overview of Ezoic, Mediavine, and AdThrive

Ezoic is an ad network that was founded in 2011 by two engineering students and has since grown to become one of the largest independent ad networks in the world. The company specializes in providing custom solutions for webmasters, including tailored ad placements, automated split testing, and automated ad optimization. Ezoic has over 6,600 sites in their network with total monthly impressions exceeding 4 billion.

Mediavine is a well-known ad network that was founded in 2013 and is now one of the largest demand-side platforms in the world. Mediavine houses over 11,000 active websites with a focus on compliance for publishers and brand safety for advertisers. They offer a comprehensive suite of services including detailed targeting and optimization, real-time data and insights, as well as custom reporting and analytics.

AdThrive is a growth-focused ad network that was founded in 2011. The company is focused on helping publishers maximize their advertising revenues by providing detailed analytics, expert optimization and creative ad solutions. AdThrive offers access to high CPM ad networks, automated tags and an extensive suite of tools for testing, creating and optimizing ad placements.

Comparison of Ezoic, Mediavine, and AdThrive

Publisher requirements

Ezoic: Requires at least 10,000 monthly pageviews.

Mediavine: Requires at least 25,000 monthly sessions and 50,000 pageviews.

AdThrive: Requires at least 100,000 pageviews per month.

Ad types

Ezoic: Supports both static and dynamic ads with built-in header bidding support.

Mediavine: Supports display, video, native and audio ads.

AdThrive: Supports various ad types such as display, mobile, native and video.

Ad networks

Ezoic: Access to a variety of ad networks including Google AdSense and AppNexus.

Mediavine: Access to Google AdSense, AppNexus and Rubicon.

AdThrive: Access to Google AdSense and AppNexus.

Custom placements/sizes/controls

Ezoic: Allows for custom placements, ad sizes and control over where ads are placed on the page.

Mediavine: Features adjustable ad frequency controls and allows for custom placements.

AdThrive: Allows for custom placements and control over the placement and frequency of ads.


Ezoic: Real-time analytics with the ability to measure and optimize based on key performance metrics.

Mediavine: Comprehensive automated analytics for ad performance, user behavior and insights.

AdThrive: Provides detailed ad analytics to measure performance and optimize campaigns.


Ezoic: Payouts twice per month with no minimum threshold.

Mediavine: Payouts every 45-days with a minimum $20 threshold.

AdThrive: Payouts twice a month with a minimum $20 threshold.

Personal Experience and Recommendation

I have personally used all three networks and have had a great experience with each. However, depending on my needs, I found one to be more suitable than the others. For example, I found Ezoic to be the best choice for small websites as it has a low minimum requirement for entry and provides great custom solutions for helping publishers maximize their ad revenues. On the other hand, Mediavine and AdThrive are better options for publishers with larger sites as they offer more comprehensive services and have higher requirements for entry.

Ultimately, the best ad network for you will depend on your individual needs, but one thing to keep in mind is that each ad network can be beneficial for different pages and audiences. For example, AdThrive works best for pages with higher CPMs, whereas Mediavine is ideal for pages with a larger audience.

In conclusion, when it comes to finding the best ad network for your affiliate marketing needs, it’s important to consider the features, requirements and offerings of each network. It’s also important to remember that the best ad network for your website may differ depending on the content, audience, and goals of your site. As with anything, research and experimentation are key to finding the right ad network for your needs, so take your time and find the one that works best for you. Good luck!

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