Ezoic vs Adsterra: Which Ad Network is Right for You? Overview of Ezoic and Adsterra Comparison of Ezoic and Adsterra Personal Experience and Recommendation
When it comes to affiliate marketing, two of the biggest names in the industry are Ezoic and Adsterra. Both are powerful and versatile ad networks that can be used to generate income through the advertisement of third-party products and services. Both networks offer a variety of benefits over traditional methods of advertising, and they both have their advantages and disadvantages. For example, Ezoic is known for its ease of use and comprehensive analytics, while Adsterra offers a greater selection of advertiser types and higher payouts.
In this article, we will take a look at Ezoic and Adsterra in more detail, compare the two platforms, and provide a personal experience and recommendation for whichever ad network is the best for your affiliate marketing strategy. We’ll also take a look at the pros and cons of each network, provide some tips and tricks for successful affiliate marketing, and offer some helpful advice to new partners looking to get started in the industry.
Overview of Ezoic and Adsterra
Ezoic is an ad network that launched in 2013 with the mission of creating a better internet experience for publishers and advertisers. As a publisher, you can use Ezoic to monetize your website by displaying ads from a variety of different advertisers. The platform supports a wide range of ad formats and provides detailed analytics so that you can see how your campaigns are performing.
Adsterra is another ad network that was founded in 2010 with the goal of providing better, more efficient, and more profitable advertising solutions. It supports a variety of ad formats and has access to more than 2,500 direct advertisers that offer opportunities for publishers to monetize their websites quickly and easily. Additionally, Adsterra provides detailed analytics and enables safe, secure ad serving.
Comparison of Ezoic and Adsterra
Both Ezoic and Adsterra provide a variety of benefits that make them valuable for affiliate marketers. However, both networks also have their pros and cons that need to be weighed when deciding which is the best choice for your affiliate marketing strategy. Let’s take a look at a few of the most important factors to consider when comparing Ezoic and Adsterra.
Ease of Use and Setup
When it comes to ease of use, Ezoic is the clear front-runner. The platform is designed with novice affiliate marketers in mind and provides an intuitive interface that makes it easy to get up and running quickly. Plus, Ezoic offers detailed analytics so you can track the performance of your campaigns in real time and make adjustments as needed.
Adsterra is also easy to use, but it can be a bit more complicated for those who are new to the world of advertising. Additionally, Adsterra does not offer any real-time analytics, making it difficult to track the success of your campaigns.
Ad Formats
Both Ezoic and Adsterra provide a variety of ad formats for publishers to take advantage of. Ezoic offers display advertisements, banners, pop-ups, and interstitials. Adsterra, on the other hand, offers display advertisements, banners, pop-unders, interstitials, and native ads.
Advertiser Types
When it comes to the types of advertisers available on each network, there is a distinct difference between Ezoic and Adsterra. Ezoic primarily focuses on Google Adsense, while Adsterra offers access to more than 2,500 direct advertisers. This gives Adsterra the advantage when it comes to advertiser variety and potential payout amounts.
Payouts
Ezoic offers competitive payouts, with earnings averaging around $0.50 to $1 CPM (cost per thousand impressions). Adsterra, on the other hand, offers average payouts of around $4 to $5 CPM, making it the more profitable choice for partner marketing.
Personal Experience and Recommendation
Based on my experience in affiliate marketing, I would recommend Adsterra over Ezoic for most publishers. While both networks offer great features and benefits, Adsterra has proven to be the more profitable choice for me due to its access to direct advertisers and higher payouts. Additionally, Adsterra provides detailed analytics so that I can track the performance of my campaigns in real time and make adjustments as needed. With Adsterra, there is no manual optimization to worry about and it is easy to get started without needing to mess with any code.
Tips and Tricks for Successful Affiliate Marketing
As with any form of marketing, affiliate marketing requires dedication, hard work, and creative thinking in order to be successful. Here are a few tips and tricks to help you get started and maximize your profits:
• Develop a well-defined strategy. Take the time to analyze your target audience and create a plan for how you will reach them.
• Leverage social media. Utilize social media sites like Facebook and Twitter to build an audience and promote your products and services.
• Test and track. Use analytics to track the performance of your campaigns and make adjustments as needed.
• Optimize content. Optimize your site’s content and layout to ensure that it is optimized for search engines.
• Run A/B tests. Test different variations of your ad campaigns to determine which ones perform best.
• Offer incentives. Offer incentives such as discounts or loyalty programs to drive more referrals.
• Build relationships. Build relationships with other industry professionals to increase referrals and traffic.
Conclusion
Overall, both Ezoic and Adsterra are great platforms for affiliate marketing. However, Adsterra is the better option for those looking to monetize their websites quickly and easily. It offers a greater selection of advertisers, higher payouts, and more comprehensive analytics than Ezoic. If you’re looking for a more hands-on experience with more control over your campaigns, then Ezoic may be the better option for you.
Regardless of which network you choose, the key to successful affiliate marketing is hard work, dedication, and creativity. Take the time to develop a well-defined strategy and leverage social media, test and track your campaigns, optimize your content, run A/B tests, offer incentives, and build relationships with other industry professionals. With the right approach, affiliate marketing can be an extremely lucrative endeavor, and the key is to stay consistent and never give up.